PEDIPED^® FOOTWEAR APPOINTS NEW NATIONAL ACCOUNT EXECUTIVE TO GROW U.S. BUSINESS

HENDERSON, NV. (May 2009) — Karen Lu has joined pediped™ as a National Account Executive.  Karen will work to grow pediped’s^® U.S. business and further increase its brand penetration.

Prior to joining pediped^®, Karen spent nearly 15 years honing her retail and sales skills across several industries.  Most recently she spent seven years at IBM, five as an Account Manager, before moving into the role of National Account Manager for NCR.  Karen earned an MBA from Stanford and a BA from Cornell University.  pediped^® is proud to have Karen join their growing company.  “Karen brings a wealth of experience to pediped^®.  She will be pivotal in continuing to grow the sales, brand recognition and market share of our product,” said pediped^® COO, Rudy Glocker

About pediped^®
pediped^® footwear was launched in 2004 by Angela and Brian Edgeworth in their quest for the perfect soft-soled shoe for their first daughter. Exceptional quality, unsurpassed comfort and distinctive styling have made the award winning company one of the fastest-growing children's footwear brands in the United States. pediped^® footwear is sold in over 2500 stores in the United States and 40 countries worldwide with an offering of more than 120 designs for boys and girls between their two lines, Originals and Flex. Originals (soft-soled shoes for newborns to age 2+) and Flex (rubber-soled shoes for children 1-6 years) are available in EU sizes ranging from 17 to 29. For more information, visit www.pediped.com or call 1-702-567-0311.