
PEDIPED™ HAS PARTNERED WITH THE MAKE-A-WISH FOUNDATION®
FOR 2008 WITH A GOAL OF RAISING $50K
Henderson, NV (May 2008) - Award-wining children’s footwear brand pediped™ announces its partnership with the prestigious children’s Make-A-Wish Foundation for 2008.
pediped™ founders Angela and Brian Edgeworth made the announcement, noting, “We have been avid supporters of the ‘Make-A-Wish Foundation’ for years. As a family we believe in the cause of the foundation and whenever possible, we have made personal contributions in support. It is only befitting to take our commitment a step further with pediped™.” The brand has committed to raising $50,000 in 2008, granting seven wishes to ill children.
The Make-A-Wish Foundation was founded on April 29, 1980 granting its first wish to a young boy with leukemia. Helping him realize his dream of becoming a police officer for a day, the foundation was on its way to granting over 164,000 wishes and celebrating its 28th anniversary in 2008.
For the founders of pediped™, developing the right type of giveback program was essential. “We thought long about this and decided that our customers should also get a chance to participate, so we implemented several fundraisers one of which is a Make-A-Wish special discount,” said pediped™ President Angela Edgeworth.
The first special Make-A-Wish discount program will occur May 15 – Jun 15 with the second slated for Nov 15 – Dec 15. For this fundraiser pediped™ will offer a 25% discount on selected styles and donate 50% of the proceeds from the sales of the shoes to the Make-A-Wish Foundation. “This is an exclusive offer from pediped™ and the first program of this type for us and our customers,” noted pediped™ CEO, Brian Edgeworth.
To further support their fundraising efforts, pediped™ has secured two national ads in the May and November issues of Parents magazine.
About pediped™
Based in Henderson, NV, pediped™ footwear was founded in February 2005 by Angela and Brain Edgeworth in their quest for the perfect soft-soled shoe for their baby daughter. Exceptional quality, unsurpassed comfort and distinctive styling have made pediped™ one of the fastest growing children’s footwear companies in the U.S. pediped™ offers a versatile collection of more than 40+ designs and sizes from infant to 12 toddler.